20th Century Masterpieces : : Chair Series

Due to a latest project of renovation design, a detailed research was conveyed in design history and relative elements of design movement. Nevertheless, a load of photos, taken at a exhibition in Carette Shiodome of Japan in 2005, was recorded tens of chair masterpieces; and chairs have been experienced personally.

Introduction of those masterpieces is a good idea to share with others. From today onward, this “20th Century Masterpieces* :: Chair Series” are issued introducing one chair at a time in this blog, possibly once in a week.

*  “20th Century Masterpieces” tag is used for this series.

鑒於近日剛完成一個裝修設計項目，設計之前會深入再鑽研設計歷史及其元素，沿用該建築興建時期的風格，並融入更強現代感。其間，更發現於 2005 年攝影的日本汐留 Caretta 商場的百椅傑作展的照片。當時，不能全數拍下，亦拍了數十張並親自體驗。

特此，於這小小空間介紹這些傑作，利己利人。從今天起，以「二十世紀經典傑作*：名椅系列」，每篇網誌介紹一張名椅，希望每週一篇。

* 用 「20th Century Masterpieces」作標籤。

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Index 索引

• #01 | “Hill House” Chair, 1902
• #02 | “Barcelona” Chair,  1929
• #03 | Brno Chair, 1930
• #04 | “Zig-Zag” Chair, 1934
• #05 | High Back Chair No.66, 1935
• #06 | Lounge Chair No.654W, 1941
• #07 | “DCW” Chair, 1945
• #08 | “La Chaise” Lounge Chair, 1948
• #09 | Wire Chair DKR, 1951
• #10 | Side Chair No.420C, 1952
• #11 | The Ant™ Chair, 1952
• #12 | The Antony Chair, 1954
• #13 | 517 Ombra Toyko Chair, 1954
• #14 | Series 7™ Chair, 1955
• #15 | Eames Lounge Chair & Ottoman, 1956
• #16 | Marshmallow Love Seat , 1956
• #17 | The Egg™ Chair, 1958
• #18 | The Swan™ Chair, 1958
• #19 | Round Rattan Chair, 1960
• #20 | EJ 5 Corona Chair, 1961
• #21 | Spoke Chair, 1963
• #22 | Dr. Glob Chair, 1968
• #23 | Conoid Chair, 1971
• #24 | Art Deco Chair #665, 1978
• #25 | Westside Lounge Chair, 1983
• #26 | Costes Chair, 1984
• #27 | Handkerchief Chair, 1985
• #28 | Campus Chair, 1989
• #29 | Felt Chair, 1989
• #30 | Cross Check Armchair, 1990
• more…

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Drezier Communications wins Muse Creative Awards Silver winner with the entry “Unlike Individuals : : Idea Behind”

[ Hong Kong – May 4, 2020 ] Out of 3820 submissions from 50 countries, “Unlike Individuals :: Idea Behind” has been awarded the prestigious Silver recognition for the 2020 MUSE Creative Awards competition. The winning piece was created by our Creative Director, Alan SO, for an Asia-wide digital marketing agency, Innovative Digital Media based in Hong Kong.

“It’s been our great, great, great honour to gain the recogination of our performance in 2019 .”

Alan SO, Creative Director of Drezier Communications

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^ Copyright © Muse Creative Awards

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Drezier Communications has moved to a new studio in Kwun Tong

An edgy yet savvy design studio in Hong Kong

Drezier Communications is pleased to announce that we have moved to a new studio in Suite 1146, 11th floor, 133 Wai Yip Street, Kwun Tong, Kowloon starting from January 1, 2020.

Drezier Communications wins Muse Creative Awards Gold winner with the entry “Future To Be”

[Hong Kong – May 14, 2019] Out of more than 2,000 submissions from 42 countries, “Future To Be” has won Gold recognition in the 2019 Muse Creative Awards competition. The winning work was created by Alan TF So for Mr. H. Tang.

^ Copyright © Muse Creative Awards

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Drezier Communications’ project “Green Hands :: Made with Love for Beloved for Green Baby Garden” was shortlisted in the Creativepool Annual 2019

London, February 26, 2019 – The shortlist for this year’s Creativepool Annual has been announced featuring a diverse mix of individuals, creative companies and brands in 2019.

^ Copyright © Creativepool

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Shortlisted Project in Branding category

Creativepool announces “Green Hands :: Made with Love for Beloved for Green Baby Garden” has been shortlisted in the branding category of the Creativepool Annual 2019. The creative project was submitted under an individual membership of Alan TF So.

Five Recurring Steps of Holistic Branding : : Our Evolved Comprehensive Approach of Branding

 

^ [ Infographic | Directory of all Tasks in Holistic Branding ] Created by Drezier Communications | CC BY-NC-ND 4.0

 

Previously, the massive tasks enlisted of holistic branding of a brand or a corporation or a person may frighten people. Every task has its purpose however. Some are used to countercheck previous thoughts that you have made, and to proceed to another task. Once you put something into words, you naturally think logically… Alright, you may argue that it depends on what language you are using. Here, I am referring to use English in general.

“A brand is the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” – David Ogilvy, founder of Ogilvy & Mather Advertising

Holistic branding consists of numerous tasks, both tangible and intangible. Drezier Communications approaches with five steps. By each step, neccessary tasks have to be accomplished. Here and now we suggest how to start.

What is the Different Between Branding and Holistic Branding? (I’ve My Brand Logo Designed Already.)

First of all, it is sensible to answer the question: “What is branding?”

“Branding is a disciplined process used to build awareness and extend customer loyalty. It requires a mandate from the to and readiness to invest in the future. Branding is about seizing every opportunity to express why people should choose one brand over another. A desire to lead, outpace the competition, and give employees the best tools to reach customers are the reasons why companies leverage branding.” – Alina Wheeler, brand consultant

I make the above quote in modern times to reinforce that it is not easy to define an ever-developing concept of a complicated business process in a few words. Branding has been evolved to a more comprehensive collective of marketing practices since 1981, in which Al Ries and Jack Trout’s “Positioning: The Battle for Your Mind” was published. At that time, Ries and Trout invented a new approach of communication called positioning. They referred to position a product, a piece of merchandise, a service, a company, an institution, or even a person in the mind of prospects. Although they had not literally mentioned a brand, they did have a branding concept behind. Also, positioning has been ever since a very important component of any branding or marketing system of ideas.

20th Century Masterpieces : : Westside Lounge Chair

[ #25 | Westside Lounge Chair ]

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1983. Designed by Ettore Sottsass

Reinterpretation of an easy chair from a classical club.
White lacquered steel legs. Polyurethane foam rubber seat.
Seat upholstered in different colours of fabrics.
Height 74 cm. Width 99 cm. Depth 74 cm.

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“Westside Lounge Chair” ^ Copyright © Alan TF So

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第一個出場的意大利建築師，Ettore Michealo Sottsass (1917-2007) 也是一名不折不扣的後現代主義建築師及設計師。他的父親是一名建築師，隨後就讀於意大利都靈理工大學，1939 年建築學士榮譽畢業。意大利正處於二戰戰火中心，他也參軍了。不過，他很快便被關進南斯拉夫的集中營。1948 年，他終於回家，並急不及待開設他的位於意大利米蘭的建築設計事務所。

20th Century Masterpieces : : Art Deco 665 Chair

[ #24 | Side Chair “Art Deco 665” ]

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1978. Model No.665
Designed by Robert Venturi

Screen-printed laminate over bent plywood structure.
Height 79 cm. Width 60 cm. Depth 58 cm. Seat Height 43 cm.

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“Art Deco 665 Chair” ^ Copyright © Alan TF So

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Robert Charles Venturi, Jr. (1925- ) 是著名美國後現代主義的建築師，他的箴言「少即是乏味」(Less is a bore)，強烈對比於現代主義的 Mies 密斯的箴言「少即是多」(Less is more)。

20th Century Masterpieces : : Conoid Chair

[ #23 | Chair “Conoid” ]

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1971. Designed by George Nakashima 中島 勝寺

Black walnut and hickory structure.
Height 90 cm. Width 47.5 cm. Depth 52.5 cm. Seat Height 43 cm.

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“Conoid Chair” ^ Copyright © Alan TF So

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中島 勝寺 (George Katsutoshi Nakashima；1905-1990) 是美籍日裔建築師，也是美國最有影響力的傢具設計師及木工匠。他於美國華盛頓州斯波坎出生，就讀華盛頓大學的建築系，1929年取得建築學學士學位，1931年於麻省理工學院取得碩士學位。勝寺氏售賣了他的車子，用來購買環遊世界的郵輪船票，觀摩多處的建築物，最後落腳於日本。

20th Century Masterpieces : : Dr. Glob Chair

[ #22 | Chair “Dr. Glob” ]

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1968. Model No.4876
Designed by Philippe Starck

Smooth dyed polypropylene seat.
Epoxy-polyester powder coated steel backrest & structure.
Stackable. Suitable for outdoor.
Height 73 cm. Width 48 cm. Depth 47.5 cm. Seat Height 46 cm.

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“Dr. Glob Chair” ^ Copyright © Alan TF So

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Philippe Patrick Starck (1949- ) 出生於法國，土生土長的鬼才法國設計師，他涉獵範疇廣泛，包括建築、傢具、工業產品及室內設計。Philippe Starck 的父親為一名航空工程師，他入讀一所五年制位於巴黎的私立設計學院 — École Camonodo，曾入讀該校的著名舊生，有傢具設計師 Pierre Paulin、城市規劃師 Jean-Michel Wilmotte、室內設計師 Jacques Grange、越裔演員 Tran Nu Yen Khe，以及建築師 Robert Couturier 等。